In the almost one hundred years since the term graphic design was first formally used in an essay on printing in 1922, the industry has evolved from relatively basic levels, to become of immense importance in today’s corporate world. The earliest history in graphic design stretches back thousands of years, involving well known artefacts such as the Rosetta stone, and decoration on books and manuscripts throughout the Middle Ages. What we have today has become incredibly sophisticated, though the core principal behind it, of combining typography and illustration to provide an eye-catching message remains unchanged.
Graphic Design is Everywhere
It is pretty difficult to drive more than a hundred meters up any street without seeing graphic design all around you, in forms which we have become totally familiar with. All of our road signs contain images rather than written instructions, but we automatically associate the image with a certain course of action. Images in the shopping mall tell us where to find the escalators, car park, men’s and ladies loo, and many of our other navigational needs. And, of course, every time we walk into any store, we are assailed by brand names and logos, many of which are known globally.
Graphic Design Work
Graphic design work today, is made both simpler and more complicated by the adoption of technology, which allows the original use of illustration and typography to be augmented by photography and computerised graphic elements. It is used by the corporate world in logos and branding, the publishing industry in editorial design, website design, advertising, signage and packaging, just to mention a few. Moving from a customer’s concept inside their head, to a successfully finished campaign is not a simple process, and it is essential that parameters are clear from the start.
Tendering for a high-level graphic design project, requires a great deal of care and attention, a process made simpler through use of a professionally prepared graphic design proposal template, to ensure the client is very clear about what the designer proposes to do. A proposal can often be very intricate, so the template acts as a checklist as well as giving a logical structure to the contents. Able to include photos and video, the designer’s previous work can simultaneously show his abilities, while bringing his thought process into the equation. If agreed, the proposal essentially becomes a contract, which ensures that to a large degree, customer expectations are realistic.
Professionalism and Trust
Winning a major graphic design contract is not a simple matter, as big clients can often be very hard to please, and who will look intimately at any proposal before placing their trust. Smaller companies may also require something very definitive, or out of the box, so in all cases, your ability to show through your proposal, that you thoroughly understand the requirements of the client cannot be overstated. Attention to detail is something the client is going to expect in the work for them, so the amount of thought going into the proposal, covering as many aspects as possible, increases the chance of being awarded the contract.
The finer the detail in the proposal, the easier it is, with very solid guidelines in place to make sure the contract is finished to everyone’s satisfaction.
Comments are closed.