Today, it is not enough to have great skills and certification as a roofer in the roofing industry. Homeowners and commercial building owners expect maximum customer satisfaction when it comes to roofing services before, during, and after the project. The way you communicate and serve clients matters a lot and plays a significant role in the success of your roofing business. Remember, customers have the freedom to review you, and you want positive reviews to feature on your website. That said, here are some tips to make your roofing business stand out in terms of customer satisfaction.
Be a great communicator.
Communication is a critical aspect of every industry and especially the service industry. If you are a roofing expert, you need great communication skills to be at par with your clients. Many homeowners are not informed about the roofing trade. They may not know what is going on during a project, so you need to communicate and tell them what is on and what to expect. Investing in a call answering service for roofers also gives you a competitive advantage since a live receptionist will be there to respond to all your clients’ inquiries 24/7. That means you never have to miss a deal or critical message when working.
Showcase your exceptional capabilities
Do not shy away from letting your client know that you are the best roofing expert in town. In an ideal world, every roofing project you complete should be appreciated and acknowledged. Unfortunately, this is not a perfect world, so you have to speak for yourself. Let the homeowner know how unique the project is and the high-quality work you are implementing in their home. It is good to do your best that it surpasses the client’s expectations.
Invoice immediately and clearly.
Before you start any roofing work for a client, ensure you present the quote and help them understand every cost. It is the best way to avoid wrangles with clients after work. Many clients will be more than happy to see the invoice covering all the prices in black and white. Ensure you give your clients all the information they need about the quotation and invoice in writing.
As a roofer, you may need to hire a team of experts to work with you on a particular project. Remember that this team will be the face of your company, so you need to hire wisely. You may be a good person, but your workers can be rude, negatively impacting your brand. Their bad behaviors may reflect in the customer reviews, which can make you lack referrals and ruin the reputation of your business. Ensure the workers you hire are well behaved and professional. They don’t have to be articulate, but they should respect your customers and offer excellent customer service.
Be proactive about follow-ups or warranties.
When you give your customers labor warranties, be proactive about it. You may be surprised how a simple follow-up on a project you did some time ago can earn you positive reviews, more leads, and referrals.
Professionalism and excellent customer service is the only way to succeed in the roofing business.