Manchester has one of the finest selections of bars in the country and you want to be able to stand out from the crowd. If you believe that you have a concept and a business model which is sound, you want to employ a killer marketing and branding strategy to help you stand out from your competitors. Here are some great tips to help you get where you need to be.
Create a Distinct Feeling the Moment You Enter
Your bar should feel like no other when a customer steps through the door. Make bold choices with textiles and woods to create your perfect atmosphere. Items like coasters and staff t-shirts are great ways to add logos throughout your bar in subtle places.
Staff t-shirts also have the added advantage of creating a sleek and professional uniform for all employees to wear. It will make them easily distinguishable for customers and will help to promote a sense of unity among your team. There are many different companies who offer t shirt printing in Manchester so you won’t have any trouble finding something to suit.
Be Active on Social Media
Your social media accounts are some of the most powerful tools you have as a business owner. You will at least need active Facebook, Twitter, and Instagram accounts where you can post about all the latest things going on in the bar. It is a key place that you can begin to develop a voice and a personality for your business. Having this particular voice is a great way to build the ideal brand you wish to portray.
Many people will check a business’s social media before visiting for the first time. Make sure that yours gives exactly the impression you would like it to so any new customers know exactly what kind of service they are likely to receive. Respond to all your reviews in a gracious and professional manner – even if the feedback is wholly negative – and you will quickly gain a reputation as a great place to go.
Promotions, Promotions, Promotions
Promotions are a fantastic way to drum up support and brand recognition for your bar. You can run these promotions through your social media or in the bar itself. Get creative; these can be anything from a happy hour or discounts on special holidays to codes and competitions on social media to win a booth or some free drinks.
Take notes from what your customers want and use your promotions as an opportunity to give back. Even if you are aiming for a very sophisticated and high-class venue; being known as a friendly and open destination is always going to attract lots of business for you.
Your branding is one of the most important decisions you as a business owner will make. Choose wisely and create a branding strategy that is going to set you up as a reliable and welcoming venue and then prepare for the customers it is sure to bring you!